Our PHILOSOPHY
Amazema Interiors is a boutique Real Estate Property Styling and Interior Consulting firm, based on the Northern Beaches of Sydney.
We create beautiful, contemporary spaces for our clients in both Real Estate Styling and Interior Consulting.
We strongly believe in the power our surroundings have on the way we feel. Capturing the emotional connection people experience when they walk into a space they love, is an art we have spent years perfecting.
When styling your home, we take great care in making sure your property reaches its full potential.
We know the sales process is a stressful and busy time for our clients, so we aim to take at least some of this stress away by making the styling process as simple and streamlined as possible - with a little fun thrown in for good measure. The end result is a happy client, a beautiful home and more often than not a higher sale price.
Our Interior Consulting service focuses on creating spaces for clients that they love, and love to live in. Our Consulting service will transform your home into a truly livable space, utilising often simple design techniques.
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Amy Stead
FOUNDER & CREATIVE DIRECTOR
Amy launched her design studio 16 years ago, which has evolved into Amazema Interiors, focusing on Property Styling and Interior Design projects within Sydney’s Northern Beaches. Amy took her experience from Commercial Interior Design Projects & Furniture design and Real Estate, and has expanded into Residential Property Design & Styling over the last 10 years.
Amy believes in design with heart, embedding everything she does with care, love and joy which shows in her work and team. Her aim is to create spaces people love to live in and to create happiness in their lives.
Her creative success can also be seen through personalised furniture & textiles line along with a list of successful design achievements, awards and exhibitions.
Amy began her studies at COFA UNSW (Bachelor of Design, Honours) where she later went on to become a lecturer in the School of Object Design, she has also furthered studies in Textile design in Copenhagen at the Danish Design School and Teaching Interiors at The Sydney Design School.
Education and the sharing of knowledge is a strong theme in Amy’s career which she continues with the mentoring of design students and the opening up of positions for work experience with in her business.
Contact Amy at amy@amazema.com
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Sarah Hargrave
MANAGER & HEAD STYLING CONSULTANT
Originally from the south of England and borne into an artistic family, Sarah has been passionate about interior decorating all her life, with a love of all things creative, especially interior design, fashion, art, antiques and the environment.
Sarah brings a wealth of experience to the Amazema team. She embarked on her career in 1989 after completing a diploma in Interior Decorating in Bath England. Further cementing her knowledge and experience as an apprentice decorator for a successful practice in Tunbridge Wells, working on anything from country cottages, to appartments in London to large stately homes. In 1992 she emigrated from the U.K. to Sydney's northern beaches with her Aussie husband and landed a coveted position with world renowned British interior decorating company Colefax and Fowler. After taking a short break to start a family Sarah began working at Cunninghams Property. At that time styling a property to sell hadn't been developed. Sarah realised this was a lost opportunity finding that people greatly appreciated her expert, practical advise; and so with the support of Cunninghams Property the concept of Property Styling was borne.
Continuing to grow over recent years with the help of various TV programs, the presentation of a property is now seen as an integral part of the marketing strategy. Sarah established her own property styling company in 1999 and during this time became a monthly contributor to the glossy magazine Country Home Ideas, writing a column covering all things interiors.
After taking time out from running a small business to concentrate on supporting her three children through their HSC years, Sarah returned to her life long passion of Property Styling and is very excited to be part of the talented Amazema team. Contact Sarah at sarah@amazema.com
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Fran Harris
SENIOR STYLIST & INTERIOR DECORATOR
Fran started her creative studies in 2009 with a design fundamentals course which allowed her to have a taste at all ends of the creative spectrum where she later graduated and started an Advanced Diploma in Design for Live Production, Theatre and Events at Design Centre Enmore. Fran desired something else and went on to continue her studies and discover her creative passion and true calling at The International School of Colour and Design where she graduated with a Diploma in Styling which she completed in 2017.
Fran is a gifted stylist and designer who has a true love for styling and brings a fresh set of ideas and solutions for creating beautiful creative spaces when she is in the workplace.
Contact Fran on email fran@amazema.com
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Christie Turner
SENIOR STYLIST & INTERIOR DECORATOR
Christie is our resident super mum! After having 3 children, and working as a Primary teacher for many years, Christie felt it was time to follow her true passion – Interiors and colour! So, after completing 2 community college courses in Interior Design and her Cert IV in Interior Decoration at the Sydney Design School, Christie has joined the Amazema team as a stylist.
Christie loves the creative, fun, experimental and fast paced aspects of styling. The instant gratification and satisfaction of completing a styling job and seeing a space come together is the true reward for Christie, who always brings personality and originality to every job she works on for Amazema. A natural colourist, she loves creating spaces that are rich in character, personality & originality.
Contact Christie on email christie@amazema.com
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Kelsey Leads
INTERIOR STYLIST & DESIGNER
Kelsey has had a passion for all things creative from a young age and always has a project on the go. In 2017 she completed her Bachelor of Design at UNSW where she gained valuable conceptual design skills and was able to develop her skills in a wide variety of creative subjects including spatial and textile design. After university she spent a year and a half in the marketing world before deciding to enrol in a diploma course at ISCD to follow her true passion in Interior Design.
Kelsey loves to create beautiful spaces by using her conceptual design thinking and love of colour and materiality.
She is constantly fascinated on how good Interior Design can have a profound effect on people’s moods and the way they live.
Contact Kelsy at kelsey@amazema.com
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Amanda Bruce
ACCOUNTS & OFFICE MANAGER
Amanda is our Accounts genious and all round office managing dream. Together with Diana she organises our accounts and organises our team so we are where we are supposed to be at all times!
Hailing from a Fashion Background, where she predominantly worked as a Fashion and Accessories Production Manager, Amanda has an eye for fashion and also supreme organisational skills.
As a mother of 2 boys, Amanda works part time for us in accounts and has become a master at multitasking. Her supreme organisational skills and perfectionist qualities ensure that our styling & design teams run smoothly and efficiently. She has certainly made all of our lives that little bit easier and always with a smile on her face.
Contact Amanda on email accounts@amazema.com
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Emily Kemp
iINTERIOR STYLIST & DESIGNER
With a background in production design and set dressing, Emily brings a passion for visual storytelling to her work in interior design and property styling.
Transitioning to her studies in interiors in 2021, she found her true passion in spatial planning and conceptual design and learnt walking the line between the aesthetic and the functional is the greatest part of the job.
Emily is obsessed with joyful colours, dreamy materiality combos and loves the process of creating an emotional connection to space in every home she works on.
Contact Emily at emily@amazema.com